Kaya World Music Festival

The client contacted us in 2014 to produce an event trailer for their 2015 world music festival, in order to create an effective marketing campaign which would push clicks through to their booking site from across multiple platforms. They wanted a sustained push to increase ticket sales and generate targeted exposure for the event through YouTube marketing. We produced the video above and started the targeted marketing campaign. 

What we did

The secret to YouTube marketing is experimentation. We created 3 unique versions of this advert and tested many targeting formulas. This way we quickly identified the perfect target demographic for generating clicks back through to the website, leading to a huge increase in ticket sales and a successful event overall. 

Results

"We contacted Digital Xposure during the build-up to the event in 2015. We wanted a final last minute push in marketing to get the message out to the masses and increase ticket sales. Digital Xposure produced us a powerful video in no time at all and using YouTube marketing spread the message about Kaya to thousands of world music fans in our geographical area. They were very thorough with their research and planning which resulted in a very successful campaign. The event was a big success and we will definitely be using Digital Xposure for our marketing and video production next year."

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                     Gavin Thomas, Director, Kaya World Music Festival