Marketing & Promotion
Increase exposure and drive sales through targeted advertising across multiple platforms
The House Crowd
Our objective with the world’s first property crowdfunding platform, The House Crowd, was to turn the established brand into a series of 3d flash animated videos for building the brand, explaining services, generating massive targeted exposure and driving traffic through the sales funnel with creative marketing campaigns.
What we did
We created a series of animated videos carrying out various tasks along the sales funnel. Videos to spread the word to the masses, support and guide traffic through the stages of investing and explain the ins and outs of each service. Next we carried out in-depth marketing tests until we found the perfect formula for generating targeted click through’s and conversions within the allocated budget.
TARGETED CLICK TO WEBSITE
UNIQUE VIDEO VIEWS
"Digital Xposure have been a key contributor to the success and growth of The House Crowd through their targeted marketing campaigns and creative video production expertise. At a crucial time for us they generated massive amounts of exposure for the brand and more importantly, specifically targeted exposure which can only be achieved through YouTube marketing. Our target demographic is quiet niche compared to most industries but Digital Xposure worked very hard to pin point our potential clients which resulted in very successful campaigns"
Jonathan Meare, Marketing Manager, The House Crowd